20/20 vision: Practical tips for crafting a UX vision

As the old saying goes, "hindsight gives you 20/20 vision." Looking back, creating a UX vision stands out as the one thing I wish I knew before diving into my role as an in-house product designer.

This insight could have saved me countless hours of indecision, circling around what to prioritize next. It could have answered the lingering questions about why we pursued certain incomplete paths that seemed like steps in the right direction, albeit only visible in our minds. If you've ever launched a minimum viable product (MVP) without a clear vision, you understand how easy it is to move on to the next thing without truly enhancing the MVP. A well-defined UX vision could have been the remedy.

Understanding the essence of a UX vision

A UX vision is more than a mere roadmap; it's a guiding light that ensures your product journey stays on course. Whether you're in the fast-paced world of startups or navigating the complexities of enterprise environments, a clear vision can be the compass that steers you towards success.

When to create your UX vision

For startup pioneers

In the midst of the whirlwind of tasks and the intimidating backlog, a concise, medium, or long-term vision offers the much-needed clarity and alignment for your team. Especially if you're fortunate to work alongside a visionary leader, it becomes imperative to distil their ideas into a tangible vision that your team can rally behind.

Embarking on enterprise expeditions

After years of evolving landscapes, countless changes, and the accrual of UX debt, it becomes crucial to take a step back. Collaborate closely with stakeholders, craft a clear vision that resonates with the heart of your product, and set the stage for substantial strides towards an unparalleled user experience. If you find yourself joining a new team or company grappling with these challenges, begin by gaining a deep understanding of your users and the outcomes you aspire to achieve for them.

Choosing your UX vision artefact

The power of video

If your vision spans far into the future or you wish to narrate an encompassing story, a video might be the perfect medium. Although it demands more effort, its impact on your team can be profound, leaving a lasting impression. Here, creativity knows no bounds.

High-fidelity prototypes

Offering a more accessible format for presentations, high-fidelity prototypes excel in showcasing what an enhanced user experience could resemble. Be prepared, however, for detailed scrutiny of every element, and the possibility of challenging your current design trends and systems.

Unleashing creativity with storyboards

Similar to videos, storyboards enable you to tell a comprehensive tale without being bogged down by specifics. They are a more efficient alternative to videos, offering a powerful impact with less effort.

The might of documents and decks

A meticulously crafted document or presentation deck can wield immense influence. If your goal is to garner support and buy-in for your proposed UX vision, starting here can pave the way for smoother discussions and a shared vision.

The art of UX vision: great storytelling

At its core, a UX vision is about storytelling. Tailor your narrative to your audience for maximum impact. And remember, as new technologies emerge, your vision can evolve with them.

Finally

Before embarking on your UX vision journey, consider laying down a set of design principles. This foundational step not only solidifies your direction but also streamlines decision-making processes and fosters constructive trade-off discussions within your team.

Check out Jared Spool's article here for insights into the fascinating history of UX visions and their impact on modern design.